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Britain headed for “Pot Noodle economy” say experts

November 23, 2010

Pot Noodle, the savoury snack of skint students, is now being used by financial experts as a barometer for Britain’s ailing economy.

According to figures from the noodle giant, it’s not just hard-up households that are stocking the shelves with the ‘just add water’ grub.

Since recession rocked the country in 2008, consumers have felt the pinch forcing them forgo the foie gras and caviar and opt instead for budget boil in the pot snacks.

Pot Noodle, the UK’s most famous instant noodle product, have shifted a whopping 235 million pots in the past two years.

And wealth management expert Yvonne Goodwin said that the noodle snack is a good measuring device for the country’s economy, at a time when they’re filling the cupboards of cash strapped shoppers.

Ms Goodwin said: “During the recession people are working harder and longer hours to put food on the table.

“On the one hand consumers don’t have as much money in the bank as they used to, but they also don’t have as much time to cook gourmet food.

“It’s a lot cheaper and easier to dump some water on a Pot Noodle.

“The figures aren’t that surprising at all as we live in a Pot Noodle economy, where many people are increasingly opting for the convenience factor with foods, instead of perfectly valid, healthy and cheap alternatives.”

Marketing manager Unilever, who make the famous ramen style noodles, Tom Denyard agreed that Britain’s ‘Pot Noodle Economy’ is a real thing, as consumers revert back to cheap and easy foods.

He said: “The recession had a direct impact on shopping lists and kitchen cupboards across the country.

“Staying in became the new ‘going out’ for many cash conscious Brits and this resulted in a boom of budget friendly and convenient home snacks such as the faithful Pot Noodle.

“We saw a solid 5.5% rise in sales during the recession period as people stocked up on their favourite four minute snack.”

The Pot’s return to fashion has been good news for staunch fans of the egg-based noodle who have seen their favourite foodstuff undergo baffling array of image changes since it’s launch in Britain by Golden Wonder in 1979.

Pot Noodle fanatic Paul Johnson said: “Pot Noodles have been a great staple of the British diet and have been for years.

“Since the recession, the price of my weekly shop crept up and up so I can’t afford some of the things I used to, but no matter how hard times get, I’ll never have to put away for my Pot Noodle.

“We’re being encouraged to eat organic and healthily but fresh fruit and veg is so expensive it not surprising people have turned to instant snacks.

“Pot Noodles are time and cost effective and there’s so many flavours you can’t get bored.”